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The Pink Project

The Pink Project

This is quite lovely–in both thought and execution.

In cooperation with Graft, the Berlin architects, Brad Pitt developed the idea of setting up a temporary township in the main area of the Lower Ninth Ward “a memorial partly to the random destruction of countless homes and partly to the right of the area’s residents to their former community.
The installation consists of 150 pink tents, which represent the houses which are still to be built “houses which will only be erected with the aid of financial donations. The forceful reminder of the pink city will not disappear until gradually the provisional pink structures are replaced by real buildings. The less pink appears, the more donations have flowed in “a poetic visual indicator, which reflects the effects of the public’s sense of responsibility.



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