State of the Obvious Tote

 

The S/O/T/O (State of the Obvious) collection from Mash Creative caught my eye the other day when looking through Magma Books shop. In addition to this tote, there’s also a Mug (£13.50, shown below), Notebook (£9.99), and T-shirt (£25.00). All items simply ‘State the Obvious’ of what they are, thereby creating the brand image.


Soto mug

 

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