The ALTITUDE by Aether Apparel
Written by Katie on December 6, 2012. Permalink
The following post is sponsored by Aether Apparel.
A mix of form and function, the ALTITUDE ski jacket has been designed to combine the highest level of technical performance with a refined aesthetic and tailored fit.
Each winter Jonah Smith and Palmer West, co-founders of Aether Apparel, make a pilgrimage to the Canadian Rockies for a week of CAT skiing at Baldface Lodge. While there they keep a close eye on the different types of gear being worn. They noticed that while many of top-end ski jackets perform phenomenally under the conditions, they left a lot to be desired in terms of fit. Everything was just a little baggy. The jackets were also made from “hard” fabrics that crinkled like wrapping paper in the cold air. After seeing this, Jonah and Palmer decided it was time to make a top-end ski jacket of their own. One that incorporated all the technical features, but one designed with a more refined fit and quieter fabrics.