When I was in art school a fellow classmate once talked about how he thought trucks (in the US) were all about glamour, with their lights and fancy mudflaps and extra reflectors. The whole idea struck me as entirely true, yet also completely funny considering the stereotypical idea of someone that might drive an eighteen wheeler, and how unlikely they might be to admit to decorating their vehicle in order to be seen as “glamorous”, an adjective often used to describe young lip-glossed celebrities. Well, these decorated trucks (i.e. Decotora) from Japan are sure celebrations of glamour and their owners look like they’re pretty proud to admit it, just as they should be. Fascinating.