{"id":23700,"date":"2012-12-12T10:28:21","date_gmt":"2012-12-12T17:28:21","guid":{"rendered":"https:\/\/www.betterlivingthroughdesign.com\/?p=23700"},"modified":"2012-12-18T09:21:50","modified_gmt":"2012-12-18T16:21:50","slug":"making-of-the-element-by-aether-apparel","status":"publish","type":"post","link":"https:\/\/www.betterlivingthroughdesign.com\/personal\/making-of-the-element-by-aether-apparel\/","title":{"rendered":"Making of the Element: By Aether Apparel"},"content":{"rendered":"

The following post is sponsored by Aether Apparel<\/a>.<\/p>\n

Aether Apparel<\/a> started out as a Men’s outerwear company, and was formed in reaction to its co-founders own frustrations while shopping. As outdoor enthusiasts living in the city, they felt there was a need for men’s technical performance jackets with a refined urban aesthetic. However, after their first season of Aether<\/a>, they discovered this combination not only struck a chord with men, but with women as well – who have been asking for Aether<\/a> Women’s since the company launched.
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\nNot wanting to just make a Women’s version of their Men’s collection, Aether<\/a> went back to the drawing boards. They wanted to combine the same performance and style that made their Men’s collection so popular, but give specific consideration to the unique shape and fit required by women. In an attempt to design a jacket to be the backbone of the collection, Aether<\/a> started work on a project to make the ultimate women’s winter jacket. Something refined and tailored enough for the city, but with enough technical properties for the mountain. That effort resulted in The Element<\/a>.<\/p>\n

Designed for the coldest of conditions, they loaded the Element<\/a> with 200 grams of PrimaLoft\u00c2\u00ae One<\/a> fill (the most highly insulated jacket they carry by 30%). This low-profile synthetic insulation delivers exceptional warmth without the bulk of a traditional down jacket, lending itself to a slimmer, more sophisticated silhouette.<\/p>\n

For the jacket’s fabric, Aether<\/a> used a soft 2-layer weatherproof shell fabric for the exterior, which has been completely seam-sealed to lock out snow, sleet and rain. On the interior, the Element<\/a> has been lined with a quilted microfiber ripstop for a plush luxurious feel. The box-quilting also maximizes the amount of insulation that can be used while still remaining low volume. <\/p>\n

In terms of technical features, Aether<\/a> designed the Element<\/a> with a 3-point adjustable hood for increased peripheral vision. This feature is particularly useful for coming down the slope or crossing a busy city street. Wind barriers in the cuffs and an insulated standing collar were incorporated into the design to keep cold blasts of air out and your body heat in. They also added an interior D-ring for storing gloves.<\/p>\n

With its clean design and refined tailored fit, the The Element<\/a> is an excellent choice for the city, but with its performance construction and technical features it’s also a great option for the mountains as well. A versatile winter cross-over, the The Element<\/a> is designed for cold weather no matter the terrain.<\/p>\n

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The following post is sponsored by Aether Apparel. Aether Apparel started out as a Men’s outerwear company, and was formed in reaction to its co-founders own frustrations while shopping. As outdoor enthusiasts living in the city, they felt there was a need for men’s technical performance jackets with a refined urban aesthetic. However, after their […]<\/p>\n","protected":false},"author":4,"featured_media":23701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[247,125],"tags":[],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.betterlivingthroughdesign.com\/images\/element_1.jpg?fit=513%2C377&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.betterlivingthroughdesign.com\/wp-json\/wp\/v2\/posts\/23700"}],"collection":[{"href":"https:\/\/www.betterlivingthroughdesign.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.betterlivingthroughdesign.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.betterlivingthroughdesign.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.betterlivingthroughdesign.com\/wp-json\/wp\/v2\/comments?post=23700"}],"version-history":[{"count":0,"href":"https:\/\/www.betterlivingthroughdesign.com\/wp-json\/wp\/v2\/posts\/23700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.betterlivingthroughdesign.com\/wp-json\/wp\/v2\/media\/23701"}],"wp:attachment":[{"href":"https:\/\/www.betterlivingthroughdesign.com\/wp-json\/wp\/v2\/media?parent=23700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.betterlivingthroughdesign.com\/wp-json\/wp\/v2\/categories?post=23700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.betterlivingthroughdesign.com\/wp-json\/wp\/v2\/tags?post=23700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}